Apple Inc. slashed the entry price for an iPhone in half and lowered some laptops by $300 Monday, the company’s first dramatic price cuts since the recession began a year and a half ago. Steve Jobs was not there but that was expected as you can’t rely heavily on one person if the company were to survive in long-term. Apple also unvealed a new model of the iPhone – the 3G S, same look but with a faster processor, longer battery life, an internal compass, a video camera and a photo camera with better resolution and auto-focus.
A 16-gigabyte version of the 3G S will cost $199 and a 32-gigabyte version will be $299. The good news for you who would like to get your hand on the iPhone was that you can basically get an entry-level iPhone for $99 instead of $199 – the 8-gigabyte iPhone 3G (I wonder if Maxis will slash their price accordingly as that was a $100 or RM355 cheaper). Can you imagine those who bought the their first unit two years ago at $499 for a 4-gigabyte version and $599 for 8 gigs?
Nevertheless the new iPhone pricing breaks through an important barrier for consumers and will most likely move (or rather force) the rest of the smartphone players to do the same. Consumers will indeed attracted by the mouth-watering “$100 discount” and ninety-nine dollars is a psychological price point – it becomes an affordable luxury. People who wish to join the smart-phone craze will have no reason not to own one now.
For its MacBook line, Apple showed off new laptops that boast longer battery life and faster processors. The company rolled out a new 13-inch MacBook Pro that starts at $1,200, or $100 lower than an existing similar notebook, and a 15-inch Macbook Pro that starts at $1,700, $300 less than the current model. Ultra-thin MacBook Air price was also slashed to $1,500 from $1,800. Apple also announced Mac next version operating system – Snow Leopard – scheduled to be out in September ahead of Microsoft Corp.’s next edition of Windows on Oct 22. Snow Leopard now support Microsoft’s Exchange Server software.Other Articles That May Interest You …
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June 8th, 2009 by financetwitter
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