Australia’s Wine Export To China Crash 96% – Only $9 Million Sold As Tariffs Wipe Out Aussie’s Biggest Export Market

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Apr 29 2021
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Last month (March 26), China’s Ministry of Commerce officially announced that import duties between 116.2% and 218.4% will be imposed on Australian wines. The ministry concluded that domestic wine industry had been hurt by the dumping of cheap Aussie wine. To make matters worse, Beijing decided that the anti-dumping punishment will last for 5 years.


Among the major wine exporters, Treasury Wine Estates – owner of the popular Penfolds label – has been slapped with an anti-dumping duty of 175.6%. Yellow Tail, an Australian brand of wine produced by Casella Family Brands will pay a 170.9% tariff. Accolade Wines, which can be traced its beginning to Thomas Hardy and Sons, a company founded in 1853, have to pay the 167.1% import duty.


Other Australian wine exporters will pay up to 218.4% duties. But the damage was already made known as early as November 2020. Australian wine exporters watched in horror as stockpiles of wine stuck in warehouses thanks to “unofficial” boycott from its biggest customer. They had been warned by Chinese importers that shipments of Australian wine will not clear customs.

Cheers To Wine

Now, the damage has been announced. Australian wine exports to China crashed to just US$9 million (12 million Australian dollars) in the December quarter (ended March 31). That’s a huge plunge from 325 million Australian dollars a year earlier. The 96% drop confirms that hefty tariffs imposed by the Chinese government have wiped out Aussie’s biggest export market.


Despite the 96% plunge in export in the quarter, China still remained the largest export market for Australian wine for the full 12-month period because of the large volumes sold in the first few months prior to the tariffs. Overall, total sales to mainland China for the 12 months ended March 31, 2021 were down 24% to A$869 million. That shows how critical the Chinese market is to Australia.


To reduce its losses, the land Down Under had managed to redirect its wine to some other countries. Exports to the United Kingdom were up 33% to A$461 million, while sales to the United States were up 4% to A$432 million. Still, obviously the combined market of the U.S. and U.K. were not big enough to absorb 100% of the losses from mainland China.

Wine Grape

However, the impact of the wine tariffs is much broader. Chief executive Craig Garvin of ASX-listed wine group Australian Vintage revealed that red wine grape prices in the high-volume, irrigated wine regions like the Riverland in South Australia had already fallen to about A$530 per tonne from A$770 per tonne due to the punishing tariffs.


It means the pressure on some 800 Australian wine producers could have forced them to dump wines cheaply in the American and British markets as a result of the Chinese’s action to boycott Aussie’s wine. It’s not hard to see how the lucrative Chinese wine market, worth a staggering A$1.2 billion a year, could be wiped out entirely in the current financial year.


Even with an increase shipments from Australia to the U.K., the U.S., Germany, New Zealand and Canada, the value of Australia’s total wine exports fell 4% to A$2.77 billion in the year ended March. And that was only the loss of 1-quarter from the Chinese market. The collapse in mainland China, the largest market to Australia before the diplomatic hostility started, is simply too steep to compensate.

Trade War - China Officially Imposed 220 Percent Tariffs On Australia Wine

Exports reached a total value of A$2.99 billion (US$2.33 billion) in 2019. If its wine export to Beijing drops to near zero, it means other countries need to absorb nearly half – a jaw-dropping 43% – of Australian wine. But there’s no market huge enough to do that. The only way to do that is for all the countries currently buying from Australia to double their import, which is not possible.


Like it or not, the Australian wine is screwed. Their wine export can never recover – permanently or completely. Unlike China, its premium customer, it’s a cruel market elsewhere. As demonstrated by Treasury Wine Estates, the aggressive “discount war” in the U.S. market saw oversupply of cheap wine that forced it to sell off some of its U.S. brands and assets.


Treasury Wine Estates is the world’s largest listed winemaker with total revenue of A$2.88 billion in 2019. The Australian company, with a market value of US$7.32 billion, operates in Australia and New Zealand, the Americas, Asia, Europe, Middle East and Africa. But thanks to the tariffs, its net profits from mainland China has plunged 37.1% recently. It will be even worse without its premium customer.

Treasury Wine Estates Wine - China Market

It’s not hard to replace Australia as winemakers from Europe and South America have already rushed in to China to fill the market gap. Wine traders in China have already shifted to wine from France, Italy, Spain, New Zealand, Bulgaria, Georgia and Chile last November. It appears all countries have benefited from Australia’s misfortunes.


Chilean wine, which enjoys zero tariffs, is one of the most favourite among wine traders. As of early 2021, there were 201 Chilean wineries exporting their vintages to China, and 20 of them had offices in China. According to Chile’s Ministry of Agriculture, China has been the top destination for bottled wine exports from Chile for three consecutive years.


Even South Africa’s wine saw its wine exports to China skyrockets by 50% after Beijing slapped a 212% tariff on Australian wine in November 2020. The Australian industry may have no choice but to suck it up and adapt. How they plan to adapt is itself a question mark. They have to establish new markets for sure and may not be able to find a premium market as lucrative as China.

Treasury Wine Estates Wine - Penfolds Premium Brand

For a start, they could offload all their products – 130 million bottles of wine – intended to China in neighbouring Asian countries – cheaply. But even to do that, as admitted by Treasury Wine Estates, it could take two to three years. Then, the Australian wine producers can crawl back to the U.S., its top export market before China’s sudden thirst for wine pushed it as the top export destination since 2016.


Again, America is a different kettle of fish, a place for cheap wines rather than boutique or premium wines. Not only Australian wines have to compete with strong domestic production in California, but also other wine producing nations. According to Wine Australia, the value of wine exports to the U.S. in 2019 was A$432 million – just one third of the value of wine exported to China.


In reality, the impact is more than just A$1.3 billion in export value to China. According to Wine Australia, the wine industry contributes up to US$35 billion (45 billion Australian dollars) to the country’s economy annually. If only Prime Minister Scott Morrison hadn’t flashed his badge and proclaimed himself as the deputy sheriff of Donald Trump back in April 2020.

US President Donald Trump and Australia Prime Minister Scott Morrison


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No worry mate. Life is still good in Down Under.

China is feeling the pinch from the rocketing iron ore prices. In good times Big Brother can make noise on the spiralling prices but now they
have to eat humble pie.

Average iron ore price if I am not mistaken was less than $100 three years ago but recently it touched $193 and there is scope for further increases.

3 of the top 4 iron ore companies are from Down Under, so it’s not so simple to stop buying. The steel makers and electricity consumers in China are paying the price for somebody shooting their own feet.

Next squeeze could be from Lithium. China need this commodity for their electric vehicle industry and Pilbara region is the lithium capital of the world.

There are strong nationalist sentiment in both countries. Time will tell if Down Under is so badly affected economically that they have to kow-tow to Big Brother just like some SEA countries. Luckily they are not involved with the OBOR big dream.

Can’t freaking say I feel the least bit sorry for the fcuking convicts, can’t say I particularly like Oz plonk, but what’s happened to the Oz wine industry is not indirectly asked for and well-deserved!

That pug-faced fcuking convict Morrison should have known not to irritate then further aggravate the juggernaut Chinese nation like a half-bred pit-bullsh*t then lie in front of it to be squashed. And not only squashed, the almighty juggernaut also reversed a couple of times to make popiah wrap out of Morrison each time he opened his convict big mouth to take his break doing heavy-duty scuking of the butt of his master Trump.

Well, the rest is history, like Oz wine industry is fcuking history, Oz plonk will need more than Malaysia’s kiasus to buy its plonk and get loads of two free gifts to recover. Even if heavily discounted and near free, it will take more than our kiasus drinking Oz plonk for the typical miserable lifetime of each kiasu. Maybe some good PR should be done on our kiasus, tell them it’s heavenly-ordained they should burn Oz wine for their deceased, that should get not too few of our typical super-superstitious fcukheads to do exactly that lest they meet with bad luck, curses, and no 4D numbers.

For those monkeys who need wine but know fcuk all about them than cheap prices plus two free gifts, Argentinian and Chilean wines are very good. I found that out ages back when, like those who protested against the fcuking French testing their nuclear bombs in the Pacific, l switched to the more expensive alternatives. I never touched much French wine again except those from estates bought over by the Chinese. Italian and German wines are very good, and those less-known European countries like Bulgaria, Armenia, Romania, etc have in recent decades come up with pretty decent stuff.

I have to say, especially for the fcuking convicts, the French wine industry never recovered from the international boycott, the French nation postured with the typical arrogance the world would suffer without their overrated wine, the result was a resounding fcuk off from the rest of the world. You can say the French nation got properly arse-fcuked!

One mustn’t forget China has been producing brilliantly-reviewed and internationally award-winning wine – even the arrogant French said so. For what we know, the Oz convicts may turn to Chinese wine if they turn more “upmarket” than being fcuking lager drinkers.

Well, it’s Down Under’s turn to go down under the huge wheels of the almighty Chinese juggernaut, the Oz wine industry is destined to become peanut in size if not disappear from the minds of drinkers. The retard Morrison already finds his best friend the U. S. of A really happy to dance in and serve the Chinese market. France and others who bleated support for Ozland when it got boycotted by China, are now merrily stabbing Ozland in the back and front, all crawling to sell wine to China, fcuk Australia!

At the rate Ozland is getting nowhere against China, that convict Morrison is not going to be able to make more than two little missiles while threatening war on China. Australia can’t even afford a drum to beat over war with China

I end my warm praise for fcuking Australia with you fcuking convicts should have known what was coming, you asked for it, you’ve got it shoved straight up your rear entrance – with all the barley, beef, iron ore, and fcuking rock lobsters, Ouch..!

Can’t say I am only being joyous and having a good laugh and a half, I’ve certainly advised the Malaysian kiasu market has a potential if Oz losers know how to play the kiasu game. But be warned it will be lose-lose only just for you convicts, nobody can beat a Malaysian kiasu.

As our convict friends from down under would read this with the other four eyes – or three without them Kiwis, let my Epistle be a stab in your fcuking convict eyeball, the moral of the story is however desperate, don’t toss off in front of the almighty Chinese juggernaut, Oz Inc is just gonna close overnight!

Turn off the light when you fcuk off, my convict friends !

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