Samsung and Apple are the two dominant players in the smartphone market and most likely will stay that way for some years to come. Microsoft Corp. (Nasdaq: MSFT, stock) and Google Inc. (Nasdaq: GOOG, stock) tried to amaze us with their phones but so far they fails miserably, though Google’s Android is super successful. Blackberry is struggling while Nokia is collapsing. The gap between Samsung-Apple and the rest of the players can only get worse, while the neck to neck competition between Samsung and Apple will see a warfare not only confined in the software and hardware superiority but also in area such as marketing and whatnot.
Just days after the release of Samsung Galaxy S4, Apple wasted no time unleashing new advertisement campaign that highlights why people love (and hopefully continues to love) their iPhones. Heck, Apple has even dedicated a “Why iPhone” webpage hoping to lock-in existing customers, apparently terrified at the rate Samsung is winning over its once loyal customers. With the latest revelation that Samsung Galaxy S4 is actually “twice” as fast as the Apple’s iPhone5 and Samsung is working on its’ own version of smartwatch to challenge its rival, the Korean giant is sending shivers into Apple’s spine.
It’s no longer about technology and features but rather peoples’ mentality and psychology warfare. Former Apple advertising guru, the person behind Apple’s “Think Different” campaign, comments that Apple has lost its way with its advertisement. Samsung’s advertisement is cooler and funnier than Apple’s boring messages. Likester, a company that tracks over 1.2 billion Facebook Likes, reveals some interesting relationships between Samsung or Apple fans and their preference, something which is invaluable to marketing department. So, what does Samsung and Apple fans have in common or how different are these two animals?
[ 1 ] Apple has battalions of Brazilian fans – mostly men
[ 2 ] Samsung fans are mostly American female
[ 3 ] Apple fans love Coca-Cola
[ 4 ] Samsung fans love Starbucks
[ 5 ] Apple fans’ favourite TV show – The Simpsons
The Simpsons has a total 62.23 million likes and the overlap between Apple and The SImpsons is 13,590 likes
[ 6 ] Samsung fans favourite TV show – Family Guy
[ 7 ] Apple fans love Adele
[ 8 ] Samsung fans love Eminem
[ 9 ] Apple fans are huge Harry Potter fan
[ 10 ] Samsung fans like Toy Story
[ 11 ] Apple fans do not like discount stores
[ 12 ] Samsung fans really love Walmart
[ 13 ] Apple fans actually love Mr Bean
[ 14 ] Samsung people love Nicki Minaj
Now, surprisingly Samsung fans actually like Apple’s own iTunes more than Apple fans. Out of 25.55 million likes on iTunes Facebook, overlap from Samsung users are 14,897 while only 6,169 are from Apple consumers. But what are the common characteristics from both Apple and Samsung diehard fans? They all love Victoria’s Secret clothing, for obvious reason (*grin*).
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