SMS is perhaps the most successful application or service used by mobile users in most of the countries, including Malaysia. Telecommunication companies actually made tons of money during its’ booming period. As with almost every products, the birth will followed by the peak cycle and almost instantly the revenue from SMS became so competitive that the saturation level actually ate into the service providers’ profit. Hence the 3G was said to be the next killer-application. However more failures were recorded than success when comes to 3G’s rollout. The main problem was and is still the contents.
Recently Ultimate Pros, a leading mobile marketing agency for the sports industry and GoLive! Mobile, a provider of mobile content technology solutions in the U.S. launched a comprehensive mobile strategy for Ultimate Fighter Rich Franklin and the American Fighter brand. What this means are those fans of Rich Franklin will be able to download exclusive and directly from Rich Franklin Mobile Storefront the content to their cell phones – including ring-tones, videos and wallpapers.
So, maybe local providers such as Maxis Communications, DIGI.com or even the soon to-be-relisted Celcom could approach GoLive! Mobile to help them to maximize their infrastructure and offerings in creating compelling sms marketing, mobile content, mobile marketing and other marketing campaigns. Furthermore GoLive! Mobile has experience in marketing text-to-screen, sms voting or polling and even reverse auction services.
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October 2nd, 2007 by financetwitter
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