Size Matters – Apple To Introduce New (Bigger) 12.9-Inch iPad for 2015

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Aug 27 2014
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Apple sold 13.2 million iPads in Q3 2014 but that number is down from the 16.3 million sold Q2 2014, and the 14.6 million sold in Q3 2013. The tablet sales are “crashing”, and analysts have declared the good time for tablet is coming to an end. This could be the strongest reason why Tim Cook partners with IBM to push their toys to the corporate world, in a bigger scale.


But relying on IBM alone is not enough, since they do not rely on selling iPad to put food on the table. For all you know the partnership could just flop and doesn’t work out. So, Apple has to do more than passing the bucks to IBM and hopes the sales number will get better. There’re tons of speculations why iPad isn’t doing any better than iPhone or even Mac, for that matter.

Apple iPad Sales - Q3 2010 to Q3 2014

Some say there’s not much major change to the latest iPad since the introduction of its Retina display version years ago. Some say iPad is too good and reliable that there’s no compelling reason for upgrade. Whatever the reasons, the time to upgrade could be finally here. Apple is reportedly preparing to launch a 12.9-inch iPad in early 2015, that’s next year, dude.


Apple’s suppliers are said to be getting ready to start their production lines by bumping the screen to 12.9-inch from the present 9.7-inch (iPad) and 7.9-inch (iPad Mini). Apparently, Tim Cook is under pressure to boost the sales number after two consecutive quarters of decline. The iPad Air is also rumoured to get a anti-reflection coating for easier reading, as well as 2GB of RAM, TouchID, improved cameras, and a super-fast A8 processor.

Baby Sleeps on 12.9-inch iPad

The question is – will a bigger size iPad alone helps Apple’s sales? Why would anyone spend money on a bigger screen, if it doesn’t come with major bells and whistles? Obviously businesses, schools and governments are the main target of iPad sales, since their accounted for 16% of tablet sales in the second quarter of this year. So, besides bigger screen, perhaps Apple could introduce more productivity “tools”?


Well, if the ultimate intention is to make iPad as replacements for traditional laptops, iPad should come with some sort of keyboard accessory. Wait a minute, hasn’t Microsoft done that with multiple versions of their Surface Pro? Precisely, but that’s Microsoft and not Apple. Microsoft is always late to the party – remember Zune and now Surface? Putting “Microsoft” brand aside, actually Surface Pro-3 is an awesome machine.

Microsoft Surface Pro-3

Surface Pro-3 has a bigger (12-inch), higher-resolution screen; thinner and lighter; longer battery life; support for legacy Windows apps and a cool multi-position kickstand. If there’s one ultimate traditional laptop replacement, it has to be Surface Pro-3. Still, there’re two huge problems – the pricing and Windows 8. Costing between $799 (64GB, i3 processor) and $1,949 (512 GB, i7 processor), it’s simply too expensive. And who really like Window 8 on a tablet anyways?


If Apple could just package something like Surface Pro-3 into its new 12.9-inch new iPad next year, minus the stylus and Windows 8, of course; then it could boost its sales figure tremendously. And remember to pump up the battery juice but pump down the price. Sure, this is just wishful thinking. Perhaps Apple will just release a bigger 12.9-inch iPad and see how the market reacts.

Apple iPhone 6

Of course, there will be new iPhone as well when Tim Cook speaks at the coming Apple’s event on September 9 later. Apple fanatics will get to upgrade their iPhone to a new 4.7-inch screen and (hopefully) another with a 5.5-inch screen. So, stay tune for the big day.


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