Apple & IBM Announced Exclusive Partnership. Here’s Tim Cook’s Memo To Employees

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Jul 16 2014
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Apple has just announced an exclusive partnership with IBM  that will see the companies collaborate to bring over 100 enterprise apps and cloud services to the iPhone and iPad – something that Steve Jobs will never do in his life. The Apple products will be branded “IBM MobileFirst for iOS Solutions” and IBM will also sell iPhones and iPads to enterprise customers along with a new AppleCare service.


This is what Tim Cook has to say – iPhone and iPad are the best mobile devices in the world and have transformed the way people work with over 98 percent of the Fortune 500 and over 92% of the Global 500 using iOS devices in their business today. For the first time ever we’re putting IBM’s renowned big data analytics at iOS users’ fingertips, which opens up a large market opportunity for Apple. This is a radical step for enterprise and something that only Apple and IBM can deliver.

Apple and IBM Partnership - Sells iPhone and iPad

Apparently, both Apple Inc. (Nasdaq: AAPL, stock) and IBM Corp (Nasdaq: IBM, stock) will be working together to build apps for iPhone and iPad for retail, healthcare, banking, travel and transportation, telecommunications and insurance. The partnership, which was six months in the making, will offer services geared at security, mobile device management and big data and analytics.


The announcement came just two days before IBM releases its second quarter earnings and the reason is quite obvious. IBM needs to shift to more profitable software and services as its hardware unit continues to slump. On the other hand, the company will develop cloud services optimized for Apple’s mobile operating system, something which Apple has never been able to perfect it.

Apple and IBM Partnership - CEO Tim Cook and CEO Virginia Rometty

Anyway, Apple’s CEO, Tim Cook, has just sent a memo to the company’s employees about the Apple-IBM partnership, and he seems excited about the new marriage.



Today, we announced a groundbreaking new partnership with IBM that will enable enterprises to put the power of big data analytics at their employees‘ fingertips on their iOS device. This exclusive global partnership brings together Apple‘s legendary ease-of-use and integrated hardware and software with IBM’s unmatched industry depth, enterprise software and expertise in big data analytics.

It also builds on the incredible momentum in Apple’s enterprise business. iPhone and iPad can be found in 98% of the Fortune 500. People love to use iOS devices and Apple delivers the things companies need most—security and scalable deployment along with a powerful platform for apps. With this announcement, we’re now putting IBM‘s renowned big data analytics at iOS users‘ fingertips, which opens up a large market opportunity for Apple. This is a radical step for enterprise and something only Apple and IBM can deliver.

IBM is known for helping customers leverage big data and analytics to make their businesses run better. With over 100,000 consultants and sales professionals, they also have massive scale and global reach. IBM‘s sales and consulting teams will also be selling iPad, iPhone and AppleCare for Enterprise as part of the partnership.

This partnership brings together the best of both companies. It’s great news for Apple, IBM and for enterprise customers worldwide and I’m really excited to see it take off.


Apple and IBM Partnership - CEO Tim Cook under IBM Logo


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