Unveiled to the public in London today, Rolls-Royce has just introduced its latest model – Phantom VIII – after 14 years since it last updated its luxury flagship beast. Besides Rolex, your best investment is probably the Rolls-Royce due to its appreciation in values, partly due to its limited production units. This is the ultimate car the rich and famous must have.

 

Rolls-Royce, synonymous with luxury, exclusivity and world-class engineering, never sold more than 5,000 units. The all-time high record of sales was achieved in 2014 – at 4,063 cars. However, the standard wheelbase Phantom (there were Ghost, Wraith and Dawn, of course) which starts at around 375,000-euro (US$440,000) means a whopping US$1.8 billion worth of Rolls-Royces could be sold.

 

Of course, Rolls-Royce customers have never stopped splashing half a million on the modern private jet for the road. Company’s data shows Phantom VIII customers normally asks for bespoke options – a paint jobs exclusive to customers along with customizable interiors – which would cost an extra US$150,000, pushing the order price to US$600,000.

The latest Phantom VIII, to be available only next year (2018), is only the second Phantom produced by Rolls-Royce under its BMW owner. Rolls-Royce has proclaimed that this eighth-generation of Phantom is the “world’s most silent” car, thanks to more than 130kg of sound insulation using high absorption materials.

 

More importantly, Phantom VIII is the first generation that the car has been updated completely. What this means is Phantom VIII is built on a whole new, unique platform and features an all-aluminium “Architecture of Luxury”, a shift away from an emerging trend by some other car manufacturers sharing platform with other vehicles (for cost sharing and saving purposes).

 

 

{ 1 } Under the hood is an awesome 6.75-liter twin-turbo V12 paired with an 8-speed, satellite aided, 8-speed, ZF automatic transmission which gives a 563 horsepower and 664 lb-ft of torque (at an incredibly low 1,700rpm). They actually use GPS in the gearbox to optimize engine speed for corners and hills. And the engine is 10% quieter than its predecessor.

 

 

{ 2 } Again, Phantom VIII is the only car that is loaded with almost 300 pounds of sound insulation to keep its occupants from the offensive noises of the outside world. Double skin alloy (a unique feature), felt layers and dense foam are used throughout the car for sound insulation.

 

{ 3 } Heck, even the 22-inches tires are lined with a special noise-killing foam. Rolls-Royce actually worked with its tire supplier to invent “Silent-Seal” tires, cutting overall tyre noise by 9-db. Your conversation inside the car is so quiet you might thought you were in private bedroom.

 

{ 4 } The “all-aluminium” new architecture was designed to produce a lighter and 30% stiffer vehicle that aims to make the ride more comfortable. New high comfort chassis with air suspension and state-of-the-art chassis control systems were introduced. Rolls-Royce calls the suspension configuration – the “Magic Carpet Ride”.

 

{ 5 } Despite its weight (5,862 pounds for the short wheelbase; 5,948 pounds for the longer version), the car tops out at 155 mph, and it’ll hit 60 mph in 5.3 seconds. Its four-wheel steering is similar to that of a new Lamborghini, which increases agility and stability around corners.

 

{ 6 } The front grille has been changed, being raised – higher and wider – than previous generations of the Phantom. The grille has also been integrated into the bodywork, which Rolls-Royce says produces a cleaner look.

 

{ 7 } Rolls-Royce has taken note of past complaints that trunk space in the previous Phantom VII was pathetic. Therefore, the new Phantom features a short front and long rear, giving extra space for the trunk.

 

{ 8 } Don’t slam the door because they will shut by the light touch of a sensor. Once inside, get ready to be treated to heated seats and heated heated front door armrests, a heated front centre console lid, a heated lower C-Pillar, heated rear side armrests with all individual seats, and a heated rear centre armrest.

 

{ 9 } The rear seats are angled to make conversation between passengers more comfortable, and the fixed rear central console is home to a new drinks cabinet. A centre console in the back has been upgraded and includes a drinks cabinet with whisky glasses and decanter, champagne flutes, and cool-box, of course.

 

{ 10 } The car’s dashboard, called “The Gallery” by Rolls-Royce, is equally sexy. Rolls-Royce has allocated a space in the upper dashboard, creating an area for bespoke works of art and thereby allows every owner of the new Phantom to personalize their new toy. There’s a collection of arts to be chosen from, in case the owner doesn’t know what to do with it.

 

{ 11 } The car has the most advanced intelligence systems. The amount of driver assistance are aplenty – Alertness Assistant, a 4-camera system with Panoramic View, all-round visibility including helicopter view, Night Vision and Vision Assist, Active Cruise Control, collision warning, pedestrian warning, cross-traffic warning, lane departure and lane change warning, and even WiFi hotspot.

 

{ 12 } Not only the Phantom VIII is most connected and intelligent than its predecessor, its new headlamps are smarter than before, too, capable of casting their beam 600 meters (1,969 ft) down the road using most advanced laser-light system.

 

{ 13 } The iconic analogue glass clock is perhaps the only thing that has never changed. Giles Taylor, the director of design for Rolls-Royce, claims that the glass is treated so that it is not a safety hazard in the event of a crash. It was reported that Phantom VIII is so silent that the clock will be “the loudest sound you can hear in a Rolls-Royce.”

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July 28th, 2017 by financetwitter

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