Apple iOS-Liked Technology Coming To Your Car’s Windshield?

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Aug 14 2015
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The first ever mobile phone call was made in 1973 by Motorola’s Martin Cooper. That’s right, before most of you were born to this planet; Motorola had already done the “Connecting People” revolution, which later used as a slogan by Nokia. But the first cell phone wasn’t ready until 1983, when Motorola launched its DynaTAC 8000X priced at US$3,995.

Motorola Martin Cooper with DynaTAC 8000X

It was as huge as a brick and expensive. But it was worth the price because it doubles as personal weapon where you can throw it at attacking wild animals or simply use it to whack potential rapist (*grin*). Motorola subsequently launched the successful MicroTAC 9800X in 1989. Nokia entered the market in 1992 and since then mobile phone was getting smaller.


Apple launched its first iPhone in 2007 and the revolution of smart phone started with a bang. Suddenly people become crazy about phone with bigger screen hence the gadget continues to expand in size – from smart phone to phablet to tablet. It has reached a stage where people were joking that we’ll soon carry a 50-inch TV wherever we go.

Evolution of Mobile Phone - 1983 to Present

Laugh no more because Apple is reportedly working on a 27-inch to 50-inch display system. Apparently, a tech analyst with Global Equities Research, Chip Chowdhry, thinks the company is “very likely” working on a 27-inch to 50-inch head-up display, a technology most famously used by jet pilots.


After gadgets such as iPhone, iPad and Apple Watch, there were already rumours that Apple is secretly developing iCar, the same way Google is developing its driverless car. Well, perhaps Apple could be rolling out iWindShield before they could get iCar to work, if indeed there was any intention to sell iCar commercially in the first place.

Apple Head-Up Display on Windshield

In February, Reuters and the Wall Street Journal said that hundreds of Apple employees were working on a self-driving minivan, code-named Project Titan. But Apple has remained tight-lipped about cars, the same way they declined to comment about the head-up display rumours.


Earlier this year, at the Consumer Electronics Show in Las Vegas and the North American International Auto Show in Detroit, BMW, Hyundai and Volvo had presented windshield displays that would show drivers their now-playing music, give “speed warnings” if they were going too fast and even flash alerts if the car sensed a potential crash.

BMW Head-Up Display on Windshield

On the other hand, Jaguar Land Rover recently showed a concept version of its “virtual windscreen” which is able to display information onto the windshield in real time, appearing in 3D on the road in front of you thanks to eye-tracking technology. Continental has also developed a similar system which makes the graphics appear as though they are on the road in front of you.


Having the large display in front of you would be especially useful if the vehicle is driving itself, but in a non-self-driving car, it would be disastrous to integrate Apple iOS-liked onto the windshield. In 2004, NASA researchers said even trained pilots lost focus because of HUDs’ vivid colours and compelling information.

Heads Up Display on Windshield - Meet Up For Coffee Request

Hence, it’s no brainer how drivers would be distracted and glued to the windshield cracking solutions to their Candy Crush or Clash of Clans games. Still, Apple could be developing a head-up display product for TV in order to differentiate their Apple TV from others.


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