Microsoft is rolling out its super cheap phone for consumers in Asia and Africa in its bid to conquer a different market from Apple and Samsung. Try they have but Microsoft’s acquired Nokia simply couldn’t fight in the premium smartphone segment dominated by Apple and Samsung. Enter Nokia 130, a US$25 (£15, RM80) old school mobile phone but with basic smartphone features.
Powered by Series 30+ software, this phone will sport a 1.8 inch coloured screen with nine-button keypad plus soft keys in the middle. Since consumers need lots of storage for music and video, Nokia 130 has a microSD slot for up to 32GB. Available in both single and dual SIM, this phone actually offers standby times of up to 36 days and 26 days respectively. Both versions claim to offer talk time of up to 13 hours.
The phone will be launched in selective countries – India, China, Egypt, Indonesia, Kenya, Pakistan, Philippines, Vietnam, Indonesia. The reason for such a mind-boggling strategy? Apparently, it is estimated that at least 1 billion people in the world still do not have a mobile phone and 300 million phones priced below US$35 are sold every year.
Available in white, black and red, the 68.6-grams phone also has a FM-radio built-in too. This is also a good choice for people who need a reliable backup phone to complement their existing smartphone. Sure, you can bring along your power bank for a camping trip. But can your power juices last 36 days? Ahh, those 1990s memory of Nokia before Steve Jobs announce the first generation iPhone.
Okay, you’re convinced that Nokia is awesome. But you can afford a little bit more money than this cheapo. And you want a real smartphone but cheaper than Apple iPhone, Samsung Galaxy, LG, HTC, Lenovo, or even the Xiaomi by miles. Here’s the deal – Microsoft Lumia 530 – the cheapest Windows Phone ever at RM355 (USD111, £67, Rs7,349). Available in green, orange, white and dark grey, this phone comes with latest Windows Phone 8.1
The Nokia Lumia 530 packs dual-SIM with 4-inch FWVGA (480×854 pixels) LCD display that offers a pixel density of 246-ppi. It is powered by a 1.2GHz quad-core Qualcomm Snapdragon 200 alongside 512MB of RAM. It sports a 5-megapixel fixed focus rear camera and also comes preloaded with digital camera add-ons such as Bing vision, Nokia Camera, and Nokia Glam Me.
The 128-grams Nokia Lumia 530 Dual SIM features 4GB of inbuilt storage which is expandable via microSD card up to 128GB. The Lumia 530 and Lumia 530 Dual SIM, much like other Lumia handsets, come with 15GB free OneDrive cloud storage space. The Lumia 530 Dual SIM packs a 1430mAh battery which is rated to deliver up to 10 hours of talk time and up to 528 hours of standby time.
The smartphone comes with GPRS/ EDGE, 3G, Wi-Fi (802.11 b/g/n), Bluetooth (4.0), GPS and Micro-USB connectivity options. It also comes preloaded with apps such as Skype, Microsoft Office, Nokia MixRadio, Here Drive+ and Here Maps. This phone will be available on Aug 16 in Malaysia. After spending (or rather wasting?) so much time and resources in the smartphone battlefield, Microsoft might have done the right thing this time.
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August 14th, 2014 by financetwitter
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