May 14 2007
Global leader in digital world measurement, comScore Media Metrix, which services are used by more than 700 clients has released its monthly analysis of U.S. consumer activity for the month of April 2007. Not surprising is the addition traffic to flowers, greeting and gifts sites as consumers prepared for Mother’s Day and graduation.
What surprises many analysts (be it stocks investors or technology geeks) are the huge jump in visitors traffic to Apple Inc.’s (Nasdaq: AAPL, stock) site. Unique visitors increased from 27.3 million back in Mar-2007 to 38.8 million in Apr-2007 registering a whopping 42% increment.
While iPhone announcement back in January 2007 created a huge storm amongst every walk of life on the planet earth (am I too exaggerated?), multiple negative news were published with the potential of killing the Apple’s stock price such as the stock-option issue, problem with iPhone, rumors of June’s launching delay and so on. But all these have not affected Apple’s stock price from flying above $100 per share for the very first time.So what’s the implication of the data from comScore? There could be some explanations related to the 42% jump in traffic:
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People are still crazy about iPod (or iMac?) – good news because it means the next quarter revenue will beat analysts’ estimate
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People are checking latest news on iPhone launching – good news because it shows people cares about iPhone (huh?)
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People are checking if the price of iPhone has been slashed – good news because if shows people are eager or ready to buy if the price comes down.
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People are still crazily buying songs and iPod Games – good news as it shows the revenue stream will definitely goes up
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People are checking if there’s any new technology breakthrough software to be bundled with iPhone – good news because any new release (Steve has always throws in some surprises in the past) will gives iPhone another step ahead and extra reason for consumers to buy.
Having said so, of course I still have no clue as to the main intention of those mind-boggling traffics. But one thing for sure, it means another quarter of good earning. So, how do you make money from this piece of info? Simply investing Apple’s stock or option when there’s any opportunity of pullback (but don’t hope for a huge drop in stock price below $ 100 per share dude) before the next quarter’s earning. Could Steve announce stock-split soon?
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May 14th, 2007 by financetwitter
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