According to the rumour, Google “is about to set up an IBM-like structure … what this means is that there would be one global account director per account, that pulls in resources to sell as needed – PPC, Print, Radio, Video, Display, etc.” …
It was also rumoured that in an effort to confirm the tip, some contacts at Google had been approached, and they neither confirmed nor denied it …
I’m not surprising though, considering Google bought over
dMarc back in january-2006 for $102 million in cash … dMarc is a company that works with radio advertisers in the sales, scheduling, delivery and reporting of radio ads …In oct-2006, again Google snapped up
YouTube for $1.65 billion (the most expensive purchase made by Google during its eight-year history), brushing aside copyright concerns to seize a starring role in the online video revolution …“Google is committed to exploring new ways to extend targeted, measurable advertising to other forms of media,” Tim Armstrong, Google’s vice president of advertising sales, said in a release …
So, it’s no brainer that Google’s next move is to push audio follows by video as the next online advertising means … Google has top-brains, cash and creativity to keep on surprising investors …
Now, how can i translate this piece of information to make me money ? … if Google were to be able to launch Adsense for Audio soon (before the next earning quarter), most likely Google’s earning will beat estimate by larger margin … and this can only mean one thing, it will make money investing in this stock for me just like recently ( here ) …
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October 28th, 2006 by financetwitter
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