Why You Should Always Hire a Business Broker When Selling ECommerce Businesses

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Oct 16 2018
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Building an ecommerce business can be a rush, but there are more challenges to overcome and more businesses to build. If you want to go on to your next opportunity, you may need capital to get started. Since you own a business, why not make money from the sale of your business to get the capital you need for your next business opportunity? That’s a great idea, but going it alone can be more difficult than you might think. In this article, we are going to talk about why you should always hire a business broker when selling ecommerce businesses.


What Is a Business Broker?

Think of a business broker like a real estate agent for your business. You wouldn’t sell your house without working with a real estate agent, and you shouldn’t sell your business without working with a business broker. A business broker can help you with all of the steps in the process of selling your business. They will help you by starting with the valuation of your business and take you all the way to the end of closing the sale.

Benefits of Using a Business Broker

While it might seem like a good idea to keep as much of the sale money as you possibly can, you should know that you might actually be losing more money by trying to save some of it.

1) Business Brokers Know How to Sell & Negotiate

Unless you have sold businesses before, it is not likely that you are going to have as much success as you would like when selling your own business. Even if you are a salesperson, you should allow the business broker to do the sales work for you. They know how to sell businesses and how to negotiate with sellers so that you get the best price for your business.

2) Business Brokers Understand the Process

Since business brokers sell business day in and day out, they know the process like the back of their own hand. Instead of stumbling through the process blindly or hoping that you remember everything, you can allow your broker to smoothly take care of the whole process.

3) Business Brokers Have Connections

Business brokers build connections with business buyers and sellers. Building connections and understanding the process of buying and selling is their whole job. Instead of trying to find interested buyers by yourself you can tap into their large networks and have multiple people interested in your business. The more potential buyers you have interested in your business, the more likely it is that you are going to get the price that you want for your business.

4) Business Brokers Are Not Emotionally Attached

When your business brokers get an offer or someone that is interested in looking at your business, they don’t have an emotional attachment that may cloud their judgment. Emotional attachment can sometimes cause problems with deals so allowing your broker to take care of the majority of dealings with potential buyers is a good idea.

5) Business Brokers Save Your Time

When you are running your business, you don’t have time to vet buyers. Your business broker does have time to vet your potential buyers and will only bring serious buyers to the table. If you want to save time, you can find business brokers on sites like Digital Exits. Time is money and when you are trying to sell your business, you can’t afford to spend too much of your time out of your business. You need to focus on keeping business as usual going and even increasing business profits.

6) Business Brokers Help Sell the Big Picture

Since ecommerce businesses are different than brick and mortar stores, it can be a little challenging to help people wrap their head around the idea of making sales online. If your business broker of choice has worked selling digital companies before, they know how to help you explain how the business works and the benefits to your potential buyers.

Being able to sell the big picture and the benefits of working with an ecommerce company will allow you to get the best price when people are ready to buy your business. Storytelling and selling is an art, and any good business broker is going to have a handle on both of these things.

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Choosing the Right Business Broker

When you are choosing a business broker, it is important that you find brokers that are experienced. If you can find a broker that is experienced in your industry, that is even better than general experience. Ask for referrals and information on past work so you can make sure that they know what they are doing and know how to handle your business.



Selling a business isn’t something that you can decide to do one day and do it the next. Selling a business takes time and requires that you prepare properly for the sale of your business. Your books must be in order, and you need to have your exit strategy in place so things will go smoothly when you transition your business to the next owner. It can take a while to sell the business and transition it, especially if you are selling it to someone outside of your industry. Having a business broker to help you through the process will make everything simpler.

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