Based on the latest earnings announcement from Google Inc. that showed overseas revenue surpassed U.S.’s own revenue for the very first time, online advertising is here to stay and probably will never dies. Even if it would you can be sure of seeing the sign from Google’s earnings. With the explosion of blogs, the conventional online advertising driven by eyeballs to another new level. Everyone blogs nowadays – even the over 80-year-old former Malaysian Prime Minister, Mahathir, has started to blog though I doubt he will ever needs to monetize his blog.

One of the companies in the interactive marketing industry is http://www.clickbooth.com/, formed in Sept 2002 and a division of IntegraClick, Inc., based in Sarasota, Florida. The first impression when you visit Clickbooth Advertising Network is this – another player leveraging on publishers and advertisers market while making the commission out of both parties. Only during the sign-up process did I realize that this company is not the typical self-serve advertising networking.

The process of signing up is pretty simple as it only consists of three steps – getting your information, verification and registers your website information. However you might be surprise that you’re required to enter your phone number at step-two as part of the fraud prevention and to capture genuine publishers only. No matter where you are as long as you reside within the countries listed, you can expect a call which will provides you the PIN for verification. So, no more email verification. Upon all the information submitted, you need to wait for 72 hours for manual approval.

I hope Clickbooth could enhance their offering by accepting payment to “PayPal”. Hey, what is making money online without the mention of PayPal, right? Another limitation that I believe could be rectified promptly is the limited number of categories your website could be tagged. For example I can’t find the option for stocks investing, option trading or other investment instruments, save for credit, debt and mortgage. Surprisingly gambling, dating and even ringtones are recognized *cracking my head*.

Clickbooth claims to have over 20,000 active affiliates and 10,000 publishers, not to mention it makes very little from its slim margins. Its data center is equivalent to world-class which also serves the U.S. Department of Defence so I suppose the security and uptime or availability should be excellent. Having said that I hope Clickbooth could improves on its limitations.

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May 3rd, 2008 by financetwitter

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