If only two of the most successful search engines could be merged into a single entity it will create a new giant unbeatable for a very long time to come. But I guess the anti-trust in U.S. will most likely prevent this to happen. Google Inc. (Nasdaq: GOOG, stock) and Yahoo Inc. (Nasdaq: YHOO, stock) merged as the most powerful internet company in the world? In terms of making money, I’ve blogged previously how FinanceTwitter’s luck somehow was with Google while Yahoo was the obvious loser – in option trading.
Google’s main success was in its search engine which translates into billions of dollars of profit in online advertising revenue. Yahoo’s most successful program is perhaps in its financial site, so much so that Google tried to emulate by its’ own finance.google.com – without much success, yet. Pushing ahead it appears Yahoo Finance is putting the final touches on a new online program – TechTicker.
TechTicker, the web-program will report exclusively on technology stocks, offering daily streaming-video segments and blog posts, as well as some live coverage of breaking news. Trying to further differentiate itself from Google, Yahoo is betting video (how it wishes it owns YouTube) will play greater role in presenting contents to consumers – assuming high-speed internet access will becomes more prevalent.
However Yahoo is expected to face tough competition and challenge from existing cable news providers such as CNBC, Bloomberg Television and Fox Business Network, not that Yahoo has not fail before. Back in 2000 when Yahoo Inc. tried the FinanceVision, an online version of a round-the-clock cable business channel, it was met with little success and was shut down two years later.
On the other hand if TechTicker could pull in the success string, Google Finance would find it harder to narrow the gap between both of them.
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December 10th, 2007 by financetwitter
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