Just how on earth do you pronounce “Thoof” and most important of all what does this word means? If you check the word against thesaurus, it’s a dead-end. If you split the word to “The” and “Hoof” it’s a dead-end as well. In a nut shell, no one really knows the meaning behind Thoof brand except the website actually provides personalized news to you and me. Thoof claims it is using “personalization algorithm” in presenting the info or news to its readers. Meaning users access news based on his / her likes and preferences on the very first visit. Talk about democracy.
Still it doesn’t answer how the founders got the unique name of “Thoof” in the first place. If it’s 
up to the imagination, you might find the answer in the badge itself. The double-O resembles a pair of glass, a very old fashion one. One fine day while surfing the internet searching for info on Artificial Intelligence stuff, the Thoof founder overheard his neighbor quarrelling. It got so serious that he can swear the whole street heard about it. He went over to see what was going on, only to find out that an old couple was arguing what color they should paint their house’s wall with.
Instantly the founder realized that even after years of marriage, a couple still have their own preference in such a simple thing. What about youngsters surfing the net searching for info, news or even gossips? And talk about gossips, every celebrity has their own fans. The founder decided to launch his own site with the flexibility of allowing readers to customize their preference, and named it Thoof – short for “The Hut Of Old Fanatic”.
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September 19th, 2007 by financetwitter
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