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Two Major GOOGLE News in One Day



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May 24 2007
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There’re basically two major announcement from the online search and advertisement giant Google Inc. (Nasdaq: GOOG, stock) today. First, the rumors about Google flexing its’ muscle to buy yet another company, Feedburner has been confirmeded – according to TechCrunch who picked up the news from a close source. The deal is worth a whopping $100 million but what surprises most are the deal is in cash, to be paid upfront. Imagine the amount of security guards required to ensure the the smooth transportation of a cool USD$100 millon (I’ve not seen those amount in pure cash before, have you?)

Feedburner was founded back in 2003 and mainly funded by Portage Ventures which chipped in $1 million in 2004 and another $9 million from Mobius Venture Capital and Union Square Ventures in late 2006. Not bad for a 10 times profit within such a short-time period.

The second major news would be more of an internal announcement whereby Google has started to move into making money with YouTube of which was bought at $1.65 billion recently. Google Adsense publishers should have received email from Adsense Team that some selective publishers have been selected to pilot test streaming video ads in their online video content. With this pilot, publishers control when the ads play in their videos and choose which videos get the ads.

Most people prefer to click on video rather than reading text if given both options. In summary, I can only say Google’s stocks will continue to soar as the revenue will simply going to beat analysts’ estimate again. Watch out when the video advertisement goes in full-swing and may the force be with you.



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Comments

This was a smart move IMO. Google buying FeedBurner means they’re really cornering the blogging market. All they need to do now is to buy Technorati and pull the Google Blog Search data into it. That way they’d have the search covered, and they’ve already got the advertising and analytics.

it sure was a smart move by the giant … it’s getting too powerful as a matter of fact … and it’s nearest competitor couldn’t do anything about it … how sad …

cheers baxter …

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