Feedburner was founded back in 2003 and mainly funded by Portage Ventures which chipped in $1 million in 2004 and another $9 million from Mobius Venture Capital and Union Square Ventures in late 2006. Not bad for a 10 times profit within such a short-time period.
The second major news would be more of an internal announcement whereby Google has started to move into making money with YouTube of which was bought at $1.65 billion recently. Google Adsense publishers should have received email from Adsense Team that some selective publishers have been selected to pilot test streaming video ads in their online video content. With this pilot, publishers control when the ads play in their videos and choose which videos get the ads.
Most people prefer to click on video rather than reading text if given both options. In summary, I can only say Google’s stocks will continue to soar as the revenue will simply going to beat analysts’ estimate again. Watch out when the video advertisement goes in full-swing and may the force be with you.
May 24th, 2007 by financetwitter
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This was a smart move IMO. Google buying FeedBurner means they’re really cornering the blogging market. All they need to do now is to buy Technorati and pull the Google Blog Search data into it. That way they’d have the search covered, and they’ve already got the advertising and analytics.